Are you speaking the right Love Language?
Do you wonder why volunteers or co-workers feel disregarded or unappreciated while you are sure you have done everything to show your appreciation? As the classic movie line from Cool Hand Luke says, “What we’ve got here is a failure to communicate.”
Have you ever thought that you might be speaking a different “Love Language?” It’s like you were speaking Russian and the other person only understands English. The popular book The Five Love Languages by Gary Chapman is a creative approach to solving miscommunications in relationships. Millions of people have improved their relationships with the tools that Chapman has provided.
You can apply the same principle to the nonprofit realm. In a world of underpaid staff, stretched volunteers and overcommitted donors, acknowledgement is not just important, it is essential. The question is: are you acknowledging in a language the other person feels? Maybe the actual recognition that a donor or volunteer—to whom you have dutifully been sending thank-you cards–wants is to have quality time with you in a face-to-face meeting.
Chapman’s Five Love Languages are:
Words
This is the most used and assumed way to communicate acknowledgement: Great job; thank you; keep up the good work; excellent idea; I like your approach; you did a wonderful job mentoring this student. This Love Language can come in the obvious form of a conversation, but also through personal handwritten thank-you notes, emails, mention in newsletters or at events, etc.
Quality Time
Time is probably one of the most valuable assets and a key Love Language. When meeting with people, stop looking at your computer or phone. Avoid distractions, listen, make eye contact, and demonstrate that you are there for the other person, giving them your undivided attention. Co-workers with this Love Language look to be heard during face-to-face meetings; volunteers want a personal meeting with staff to discuss his/her contribution, and donors like to get updates in person.
Acts of Service
This Language comes naturally to people who are attracted to the nonprofit world. With this language, we nurture our relationships by doing things for and serving the other person. In this Language we feel most regarded and loved when someone does something for us; this is also how we express our caring for someone. Examples are staying late helping another staff member meet a deadline, cleaning the break room at the office, or driving someone to an event.
Touch
Since Chapman’s book focuses on personal relationships, this Language is a key component in that realm of our lives. It applies less to professional relationships, of course. Still, within boundaries of appropriateness, some people will show their approval by giving a hug, touching your arm, or shoulder pat for job well done.
Gifts
We all love giving and receiving gifts. But some people love them more than others, making gifts one of their core Love Languages. Acknowledge your staff by giving them a Starbucks gift card; giving sports tickets to a mentor; awards, certificates; buying a treat for a youth after s/he achieved a goal; acknowledging a donor with a nice plaque.
Here are some suggestions to apply the model of the Five Love Languages in the nonprofit realm:
1. Find out what your personal Love Language is. Observe yourself. How do you acknowledge others? That is in most cases the same Love Language you like to experience when being acknowledged. (If you’re not sure, think about what you prefer most from loved ones and/or family. Do you most value words, time, gifts, touch, or acts of service? Do your loved ones understand which is your favorite Language?)
2. Identify the Love Language of your staff. At your next staff or teambuilding meeting, include an exercise for people to discover their preferred Language. In what form do they tend to acknowledge others and how do they like to be acknowledged?
3. What is the Love Language of your key supporters such as volunteers and donors? As you might not have the opportunity to do a teambuilding exercise with them to find out, try to listen and observe. How do they express their caring for others, and how do they acknowledge you or express their gratefulness?
4. As the saying goes, “It’s not about you.” People might hear but not feel your acknowledgement when you don’t express it in their Love Language. Speak to others in their preferred Love Language, not yours.
5. Nurture, acknowledge, and love yourself in your Love Language. Don’t wait for others to do so. It will help you go the distance and avoid burnout!


